The College of Management was established in 1999. Its predecessor, Business Management Department was founded in 1983, which, as early as 1984, set up the undergraduate specialty on business management, the earliest specialty to recruit students into GUBS. Now it has developed four undergraduate specialties: business management, marketing, marketing (chain management orientation), human resources management, and logistics management. It has five recruitment orientations with an enrolment of over 2,200 students.
        The College of Management has a staff of over 56, among whom there are 19 professors and associate professors, 7 doctoral degree holders. The teaching staff is experienced, capable, devoted to teaching and research and academically well-cultured. The college has formed its own advantages and features in the following three academic fields: marketing, business management, decision-making and forecast in business management which rank high in the province. The college has produced quite a number of influential research products. The specialty of business management is a key specialty in Guangdong Province.
        The college always contributes zealously to the society and corporations. In recent years, with the industrial and business development of Guangdong Province and the Pearl River Delta, the college makes an active effort in studying the issue of management innovation of small and medium-sized enterprises in order to enhance the enterprises’ competitive ability and help successfully transfer them into big corporations. It has provided helpful management advice for China Post, banks and other state enterprises in the transitional period of management system. And it has also provided decision-making advice for a number of non-state enterprises such as Guangdong Jianlibao Group Ltd., Hualing Group Ltd. and the General Post Office of Dongguan City. At the same time, in order to reinforces its contact with society and link teaching with practice, the college has built learning practice bases in Guangzhou City-Construction Group, Fangyuan Consulting Company, Golden Sheep Issuing Corporation of Yangcheng Evening Newspaper Syndicate and Sanhua Industrial Corporation Ltd of Jun’an Town, Shunde City, which results in excellent social benefits and innovative attempt for college-company cooperation.
        The college aims to train and cultivate administrative professionals for various industrial and business enterprises and non-profit organizations. It requires the students to master systematic and thorough theoretic knowledge, to have noble character and social responsibility, and encourages them to carve out their own way and form managing concepts. The students cultivated in this college have basic elementary knowledge and broad eyesight; they are innovating and quick in thinking. They take an active part in all kinds of social activities and have won many national and provincial awards in competitions such as China Challenge Cup College Students Contest China and Excellent Papers Contests held by Hongkong International Corporation Management Academy. So far, the college has delivered nearly 10,000 graduates to the society who are playing an important role and are very popular in foreign-funded enterprises, state-owned enterprises, enterprises run by the local people, government bodies, public undertakings, scientific research institutions and schools. Since the society has a tremendous demand for these graduates and offers a lot of opportunities for them., the students graduating from management specialties can take up a wide range of occupations and can be engaged in such jobs as administration, management, scientific research, planning and consultation in various businesses, government bodies of all levels, financial organizations, colleges and universities and also institutions of scientific research.
        In order to meet the need of economic and marketing globalization in the 21st century, the college has brought up the goal of cultivating more and better graduates for economic construction and of delivering to society professionals who possess global vision and profound theoretical knowledge by continuously adjusting the curricular structure of the specialties, and by supplementing new orientations on specialties.

Contact persons: Zhu Yucai, Yang Shuming
Tel: 020-84096877, 84096072
E-mail: Gsglxy@sohu.com